As P6M has taken a few turns, we're excited to be relaunching with clear, new direction which will bring tremendous impact.
We've learned that approximately 23 million people per year experience some form of Holocaust or genocide awareness/education. We know they have that critical eye-opening moment - that shift in the way they see the world, just like we did. There is currently no process to convert those individual realizations into ongoing voice, awareness and positive action in the world or way for them to connect with one another. They have the same goals and intentions, but without any coordination or direct link to one another. Furthermore, in the days, weeks, months and years following the experience, the passion and emotion that were born in those moments are lost.
We have created a process to solve this problem. Our objective is to provide a unique but shared post-experience process for all of those people. We make it easy for them to capture that moment with a statement, we share it out for them and connect them to other upstanders, and then we send their statement back to them in intervals - in a week, a month, six months, one year etc. In this way, we are creating one more Holocaust awareness moment than they would have had otherwise, which we believe is extremely significant in ensuring that Holocaust remembrance never dissipates.
We're extending the impact of their initial awareness and connecting them to one another in shared commitment to acting on it. We've created a bridge from that moment of intense emotion to an empowering way to communicate, take action, connect and make it multiply in their lives long after the moment. As a result, we will all be connected in advancing Holocaust awareness and improving the world.
No comments:
Post a Comment